China X New Zealand

Trade and Digital Media Forum

Monday 27 May 2019 . Grid AKL, Auckland


Interested in breaking into the Chinese market?

Don’t know how to reach Chinese consumers effectively?

StyleCom presents Trade and Digital Media Forum:
Delivering your brand to Chinese consumers featuring key speakers from China’s leading commercial and media brands.

Communicating your brand to an overseas market can be difficult. Especially due to China’s changing media and trade landscape, your brand can become easily lost in the complex marketplace. How can you deliver your brand and stand out?
Join us as we help you discover key insights into China’s commercial and media environment. By understanding the trends and trade regulations, you can make smarter decisions in how you target Chinese consumers, establish your brand on the top social media platforms, and see a sustainable return on investment.
The event will also provide an excellent opportunity to meet and chat with experts from China’s leading media and commercial corporations.


Uncover what Chinese consumers are really thinking and doing - understanding the consumer trends that have taken the market by storm

Understand the trade regulations between China and New Zealand to allow for a seamless transition into the Chinese market

Explore China’s boom in e-commerce: how social media platforms such as WeChat, Douyin and Little Red Book have become the ‘one-stop shop’ through cutting edge innovation

Develop successful strategies in breaking into the Chinese market - what is best practice and how to utilise the right influencers and media for your brand

Unravel China’s intricate media networks through insider knowledge and the event will feature keynote speakers and panellist discussions who will share the leading case studies and tips for developing a Kiwi brand in China’s market.





Jason Yuan

general manager of China Inspection and Certification Group New Zealand

 He has 30 years of working experience in the field of inspection and certification. He used to be the deputy general manager of China Inspection and Certification Group Shenzhen Co., Ltd., the director of CCIC Food Safety Traceability Center, and the technical committee of CCIC Group. He is familiar with China’s laws, regulations and regulatory systems for import and export of products, have more than 3 years of work experience in New Zealand. Also, helping dozens of companies and hundreds of products to obtain various certifications and provide authenticity protection solutions, successfully helping those companies’ products export to China.

Stephen Xu

manager of the food department of New Zealand Company of China Inspection and Certification Group

He used to be the general manager of Shenzhen Huajian Pengcheng International Certification Co., Ltd. and the Chinese National Registered Auditor interview examiner. He has more than 20 years of experience in quality management and certification auditing, he has provided HACCP, GMP and Organic certification services to more than 10 companies in New Zealand according to Chinese GB standards, providing quality solutions to exporting products from dozens of companies.

Michael Shang

Associate Director, Trade Finance, Bank of China (New Zealand) Limited

Managed client(Dairy,Forestry, Meat and other Primary industry) trade business and handles, reviewed and navigated global trade services and helped to resolve each client’s issues.

Prepared client sales pitches and presentations to potential and actual clients of BOC (NZ) to build, develop and maintain business growth, prepares and directs responses to BOC Headquarters; monitors credit line utilisation for BOC’s clients in New Zealand, China and the global network; conducts R&D of innovative trade finance products for Chinese and New Zealand’s corporates Gathers market intelligence and conducts market analysis on clients and competitors by coming to grips with the trade finance markets of and relevant regulations in New Zealand, China.

Conducted KYC-related and due diligence reports as well as scorecard reviews, revenue analysis and reporting to put in place safeguards to minimise risk and maximise revenue for BOC, and communicates results directly with BOC Headquarters.

Dene Green

General Manager Strategy and Strategic Partnerships, New Zealand Post

Dene leads the strategic development of International commercial service innovations aligned with “Global Partners”, including Australia Post, Alibaba, Amazon, and Yamato Group.

Dene leads on behalf of NZ Post programs covering risk and transparency in the supply chain to mitigate food fraud within International cross border e Commerce – where Blockchain plays a key part.

Within this role Dene works with NZ Govt agencies and State Own Enterprises  such as NZTE  Asure Quality as well as Supply Chain and Technology companies and ExporteRs

Dene is a 25 year Logistic & Express industry veteran having worked in Asia/Middle East/Sub Continent/Europe and Australasia Dene holds an MBA and Post Graduate Diploma in Global Business from Said Business school Oxford University

Ramesh Subramaniam

Head of China Operations. Woolworths New Zealand Ltd

Ramesh is responsible for leading the development of Woolworths NZ’s export customer proposition and growing key sales channels in China. In a market where demand for both branded and private label products are on the increase, Ramesh has helped establish strong export relationships with large buying group Daigou, brand owners and key strategic partners in NZ and China.

Ramesh has more than 20 years experience in strategy development and corporate finance in FMCG, banking and telecommunications. Prior to joining Woolworths NZ, he held a number of senior positions including Head of Migrant Banking (S.E.Asia) for ANZ Bank and various senior strategy and commercial roles at Auckland Airport, Spark and Vocus Group.  Ramesh has a strong track record in leading high performing teams across different functions, geographies and cultures. He holds a postgraduate degree in Financial Strategy from Oxford University.  

Jane Goh

Senior Brand Manager, Manuka Health NZ Ltd

Jane Goh has more than 15 years’ experience in developing and managing brand and communications strategies in consumer-focused business; with New Zealand Education, global FMCG, education and government agencies.

Currently leading the role as Senior Brand Manager at Manuka Health NZ Ltd, where she develops and manages the marketing strategy for Asia, as well as included New Zealand and Australia Eastern Channel.

Jane Goh has also worked as communication specialist in Mondelez International in Malaysia, a top FMCG company that carries well-known consumer brands like Cadbury chocolate, Oreo, Belvita, etc. She was part of the crisis management team, where they later won Gold Award at the 2015 PRWeek Asia-Pacific Awards for its Cadbury chocolate halal issue management. 

Earlier in her career she worked in advertising agencies and government agencies. Jane has tertiary qualifications in creative multimedia and corporate communication.

Grace Gao

Strategy Director at Phoenix New Media

Phoenix New Media provides premium content on an integrated platform across Internet, mobile and TV channels in China. Grace has years of expertise in creating and implementing innovative strategies for global brands such as Samsung, Volkswagen and Microsoft. She was presented with Gold in the China Great Wall Award for her advertising campaign for samsung Galaxy Tab S2.

Jacqueline Yang

Sales Director at Sohu

Sohu is China’s premier online brand, providing, a prominent news platform, and, an interactive search engine. Sohu has established a vast user community that frequent their online channels for news, entertainment and communication. Jacqueline has over 10 years of experience in online advertising in China, focusing on building international branding for clients including Mercedes Benz, Hyundai, Xiaomi, Toyota and Samsung Silla Group. Jacqueline and her team were awarded the Sohujin Marketing Award for their campaign for Huawei Nova 3 in 2018.

Yang Yang

Director, Strategic Partnership & Agency Service at Tencent Advertising Marketing Service Group

Tencent is the China’s leading digital media group, owning one of the largest web portals,, and China’s most popular social networking service, WeChat. Yang Yang is charge of the strategic partnership with global brands such as Adidas, Shell and Cartier, and leads media campaigns with in-depth industry knowledge and expertise. Yang Yang is passionate about helping clients navigate the complexity of the local digital media landscape, with a core focus on delivering relevant, meaningful and consistent content to Chinese-speaking consumers

Mavis Zhang

Marketing Planning Director at Bytedance, Master of Communication at Renmin University of China

ByteDance is the pioneering agency that enables people to create technology powered content across diverse languages, cultures and geographies. Founded in 2012, the company was one of the first to launch mobile products powered by machine learning. Mavis has over 10 years of experience in advertising and media, working in airport advertising, media management and nutritional health marketing. Her expertise in social media campaigns has seen over 5 billion views on the trending app, TikTok. Previous clients include Porsche, Cartier, Lincoln, Alibaba, China Mobile and Tourism Australia

China X New Zealand

Trade and Digital Media Forum

Single ticket


where is the venue?

12 Madden St, Wynyard Quater, Auckland


Email us at [email protected]